From Likes to Sales: The Real Customer Journey Online

I’ll be honest: likes don’t pay bills. And yet, so many businesses are still obsessed with chasing vanity metrics.

Here’s the truth: a “like” is only the start, not the goal.

Marketing is not about applause. It’s about action.

The real magic happens when you guide people from a quick scroll to a meaningful purchase. That journey is called a funnel, and it looks like this:

• Awareness: people discover you.

• Interest: they stop and engage.

• Trust: they see value in what you do.

• Action: they buy.

I’ve helped brands move away from chasing likes and instead focus on building journeys. The result? Fewer wasted posts, more real clients.

3 quick tips to transform likes into sales:

1. Collect emails early. Social media can disappear, your list is yours forever.

2. Retarget smartly. People rarely buy the first time they see you. Remind them!

3. Offer urgency. Limited-time deals work because people hate missing out.

   
   

A like is cheap. Loyalty is priceless.

So next time you celebrate 200 likes, ask yourself: how many of those could be customers instead?

If you want your likes to become buyers, let me help you design the funnel that works for your business.